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Jewish Internet Dating Gets a Makeover

Jewish Online Dating Sites Gets a Makeover

JDate ups its visibility using its latest rebranding campaign, showcased on billboards from Los Angeles to New York City’s occasions Square.

By Jennifer Cole does not call it self the Jewish that is“leading singles” for absolutely absolutely nothing. The online that is massive matchmaker—which 750,000 users and attracted major media buzz in April along with its rebranding campaign, “Get Chosen”—is referred to as go-to for Jewish online dating sites. Therefore it’s no wonder that with its 17 years, JDate hasn’t faced competition that is much.

So far. As online dating gets to be more tech-savvy and complex, Jewish relationship is after suit. Presently there are a bunch of the latest solutions for Jewish singles, through the strictly Jewish JZoog to Tinder-based JSwipe. Along with the rise among these brand new interactive options—some more salacious than others—comes a essential concern: Is perhaps all of the kosher?

New Matchmakers in your area

JSwipe, a mobile application that was launched in April, is comparable to the popular yet dubious software, Tinder. The location-based software finds other Jews who are using the program nearby with just the swipe of a few buttons.