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Brands that help causes that this market cares about - not only apparently supporting them but really performing this - are better placed to keep in touch with millennials, specially via social media marketing.

Toms is a footwear business situated in the usa. It observed this theme utilizing the implementation of a cause-based campaign and promoted it greatly through the social media marketing platform. In accordance with the campaign, for each and every item bought, the brand will donate a additional item to an individual in need of assistance.

2. Tapping on demographic and behavioural insights

The emergence of social media, paid digital channels and aggressive competition regarding grabbing media space, you need to be collating using insights in order to create social media posts that speak to your target audience with the changing nature of advertisements.